We are a London-based specialist legal marketing agency.
Originally established in 2011, SOM is the brainchild of our Founder & CEO Kieran Cassidy. The goal was (and still is) simple: to help law firms grow using modern digital strategies.
In the years following our launch, SOM became a trusted name in the legal world. However, as the agency grew, we broadened our scope and began working across a variety of industries. Many of our original clients remained with us, but our focus expanded.
During this time, one troubling pattern became clear: businesses, regardless of industry, were losing faith in marketing. Nearly all our clients had been burnt by their previous marketing partners. Poor advice and misguided strategies, in turn, left countless companies sceptical about what marketing could deliver.
(According to a recent report by Gartner, the average marketing budget fell from 9.1% (2023) to 7.7% (2024) of revenue. This trend will no doubt continue.)
Meanwhile, the legal world largely stands on untainted ground.
The opportunity is vast, but so are the risks of repeating the same mistakes of other industries.
At SOM, we’re committed to protecting the legal industry from doing so.
We want law firms – with our support – to become leaders in strategic marketing.
That’s why we officially re-opened SOM for business in 2023.
a new brand,
a new website,
a new everything.