Our Story

How SOM Was Born

Spellout SOM logo - Solicitors Online Marketing
We are a London-based specialist legal marketing agency.

Originally established in 2011, SOM is the brainchild of our Founder & CEO Kieran Cassidy. The goal was (and still is) simple: to help law firms grow using modern digital strategies.

In the years following our launch, SOM became a trusted name in the legal world. However, as the agency grew, we broadened our scope and began working across a variety of industries. Many of our original clients remained with us, but our focus expanded.

During this time, one troubling pattern became clear: businesses, regardless of industry, were losing faith in marketing. Nearly all our clients had been burnt by their previous marketing partners. Poor advice and misguided strategies, in turn, left countless companies sceptical about what marketing could deliver.

(According to a recent report by Gartner, the average marketing budget fell from 9.1% (2023) to 7.7% (2024) of revenue. This trend will no doubt continue.)

Meanwhile, the legal world largely stands on untainted ground.

The opportunity is vast, but so are the risks of repeating the same mistakes of other industries.

At SOM, we’re committed to protecting the legal industry from doing so.

We want law firms – with our support – to become leaders in strategic marketing.

That’s why we officially re-opened SOM for business in 2023.
a new brand,
a new website,
a new everything.
Our Mission

Why Does SOM Exist?

Put simply, the market needs us. Whilst many firms are still relying on traditional marketing tactics and long-standing industry relationships for new business, most of their potential clients are online, have access to an array of options, and are looking for brands they can buy into.

We create and execute inbound marketing strategies that tap into this audience. Our objective is twofold:
Generate a constant stream of new clients for law firms.
Equip them with the tools to continue attracting (and retaining) business.
To do so, we can support in-house marketing/business development teams or function as your firm’s sole marketing partner.
Our Tribe

Meet the Team

We’re an extremely efficient, close-knit team. SOM is made up of four core members, supported by a network of other experienced marketing professionals who help with strategy execution. Click below to view LinkedIn profile ↓
Kieran Cassidy headshot

Kieran Cassidy

CEO & Head of Growth
20+ years experience leading sales and marketing teams. Refuses to change his photo.
Connor Peterhans headshot

Connor Peterhans

Head of Content & SEO
A do-er – obsessive over the finer details.
Thomas Barlow headshot

Thomas Barlow

Head of Paid Ads
Expert in all things
paid media.
Adrian Drew headshot

Adrian Drew

Head of Socials
Veteran copywriter with creative flair.

Need help with your marketing efforts?

Well, then, what are you waiting for?
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