Our Mission
Why Does SOM Exist?
While many firms are still relying on historic reputation and the odd bit of marketing, most of their potential clients are online, have access to countless options, and are looking for "brands" they can buy into. Yes, even in legal.
For years, however, steady market growth and widespread underspending on marketing – around 2% of revenue (excl. salaries) versus 8% in most other sectors – have meant firms could grow without changing much. Source: Thomson Reuters
But that industry-wide underspending also creates a rare growth opportunity. In most industries, marketing investment is the cost of entry. In legal, firms that choose to invest meaningfully can take market share in a way that simply isn’t possible elsewhere.
To help you achieve this, we will focus on two things:
(1) Generating a constant stream of new clients for the firm.
(2) Equipping you with the tools to continue attracting new business.
In either case, we can support an in-house marketing and BD team or function as your firm’s sole marketing department.
For years, however, steady market growth and widespread underspending on marketing – around 2% of revenue (excl. salaries) versus 8% in most other sectors – have meant firms could grow without changing much. Source: Thomson Reuters
But that industry-wide underspending also creates a rare growth opportunity. In most industries, marketing investment is the cost of entry. In legal, firms that choose to invest meaningfully can take market share in a way that simply isn’t possible elsewhere.
To help you achieve this, we will focus on two things:
(1) Generating a constant stream of new clients for the firm.
(2) Equipping you with the tools to continue attracting new business.
In either case, we can support an in-house marketing and BD team or function as your firm’s sole marketing department.
