Growth Strategies

How We Grow Law Firms

Our unique inbound marketing philosophy is distilled into three layers:
Circular flow diagram with Capture, Attract, Convert. Growth in the centre.

Capture

Every month, there are an estimated 5.3 million searches related to legal services in the UK. Our “capture” strategies are all about tapping into this ready-to-buy audience, generating a constant stream of enquiries via search engines.
Magnifying glass icon
SEO

Search Engine Optimisation (SEO) is a long-term strategy designed to position your website prominently in organic search results (below “sponsored” ads).

Through targeted keyword integration, regular high-quality content updates, and technical optimisation, we ensure your firm ranks high for the areas of law you cover and the geographical areas you serve.

Google Ads

Google Ads provides instant access to high-intent clients actively searching for legal services. Unlike SEO, which builds gradually, this strategy ensures your firm appears at the top of search results as a sponsored ad.

Precision targeting and diligent account management ensure you only pay for clicks that genuinely matter to your firm.

Graphic of the UK

Attract

The clients searching for your services represent a small portion of your total potential clients. In fact, a recent study by the Ehrenberg-Bass Institute has shown that it's only around 5%. How do you tap into the other 95%? Well, you need to be the firm they remember when they are in need of legal services. Enter: LinkedIn marketing.
LinkedIn content icon
Linkedin Content

We manage both personal and company LinkedIn profiles, with a primary focus on partner and head of department accounts to leverage LinkedIn’s algorithm, which favours individual profiles.

Our team crafts content tailored to your audience, tackling their legal challenges while establishing your firm as an industry leader. This strategy helps generate new business opportunities, and is particularly effective within commercial and corporate law sectors.

LinkedIn Ads icon
LInkedin Ads

LinkedIn Ads amplify your firm’s presence among key decision-makers like CEOs, CFOs, and in-house counsel. These ads allow you to target specific industries with precision, generating high-value leads over time.

Our service includes campaign creation, graphic design, and constant ad management to ensure your firm is always in front of the right audience.

Graphic of a magnet attracting user icons

Convert

Driving traffic and building brand recognition are only the beginning. True success comes from converting that interest into enquiries. This requires a blend of trust, credibility, and user-friendly design. At the heart of this process lies your website.
Globe icon
Website Optimisation

Every digital strategy ultimately leads potential clients to your website, making it critical for securing new business.

Through modern designs, compelling content, and intuitive navigation, we build legal websites that naturally instil credibility and trust. The result is more enquiries, clients, and – therefore – growth.

3 user icons with ticks next to them and a pound sign in the middle
Our Q1 Case Study Pick

Inbound marketing strategy for a renowned, mid-tier UK law firm

Discover how we helped one of our clients generate 3,000+ online enquiries in 2024.
Magnifying glass icon
SEO
Magnifying glass icon
LinkedIn Ads
Magnifying glass icon
Google Ads
Download Case Study

Need help with your marketing efforts?

Well, then, what are you waiting for?
Book Consultation